Brand Identity & Direction

Lead designer for the last 8+ years. Responsible for designing and maintaining brand consistency and design. Manage a small team (in house designer and outside photographers) and work closely with the Product Team and VP of Marketing.

HYLETE is a versatile fitness apparel company for the Hybrid Athlete. Joining the company only two years after it was founded gave me a unique opportunity to help craft its branding and direction.

• Developed brand identity across all platforms.

• Implement and maintain brand standards for internal and external usage.

• Lead creative direction for in-studio and lifestyle shoots for 50+ domestic products annually.

• Designed all seasonal and promotional campaigns and made templates to maintain consistency. Adapted campaigns to the website and email creative for an overall story.