Digital Branding

One of my standout projects at Clevermade was the redesign of their Amazon store. I leveraged their branding guides and brought a fresh perspective to the site, which contributed to an increase in click-throughs and sales. During the redesign, I added additional pantones to the guidebook to obtain lighter shades of the primary palette.

In partnership with a consultant, we optimized the organization of content and improved the store’s selling options. The visual redesign, reorganization, and necessary updates to the menus yielded a more engaging site that was also easier for shoppers to navigate.

I really enjoyed taking ownership of this project. It was gratifying to provide the company with improvements to this critical component of their business.